Your Ads Aren't The Problem. Your Funnel Is.
Most Malaysian businesses don't have a traffic problem — they have a follow-up problem. We build the full funnel, test creative until something works, and stay on the number that actually matters: cost per sale.
Free, no obligation. We look at your account and tell you what's leaking.
If This Sounds Like You,
We Should Talk
Most businesses that come to us have already tried ads. That's not the issue. These are.
Your last agency was responsive for the first month, then went quiet. Reports stopped explaining anything.
Leads come in, but nobody follows up fast enough. By the time someone replies, they've bought elsewhere.
You boost posts when business is slow. It works sometimes, and you're not sure why.
Cost per lead climbs every month and no one can tell you what changed or what to do about it.
You're getting enquiries, but they're the wrong people — price shoppers, not buyers.
You know the numbers you're shown, but you can't connect any of them to actual sales.
Every one of these is a funnel problem, not an ads problem. Spending more on the same broken funnel just loses money faster.
What It Looks Like When It Works
Real campaigns, real numbers.
Travel agency · international packages
RM800,000 in revenue from two tour packages
High-intent Meta campaigns across two packages. Every ringgit of ad spend returned RM6.90 — driven by tight audience segmentation and conversion-focused creative, not reach.
Automotive sales advisor · Selangor
One salesperson tripled his monthly closings
Built for a single advisor, not a dealership. Audience segmented by income band and vehicle interest, with every lead followed up inside 30 minutes.
Event management · public programme
1,000 tickets sold two months ahead of target
The client planned 1,000 seats over five months. Aggressive creative testing and a full-funnel Meta strategy filled the room in three.
Some clients ask us not to publish their name — competitors read these pages too. On a call we'll walk you through the actual ad account, screen-shared, so you can see the numbers yourself rather than take our word for them.
They performed.
Datuk Seri Muhammad Khanafi Husin · Director, Ryu Global
Why We're Different
What actually changes compared to the last agency you hired.
Built by a Closer
Scaleup is run by someone who carried a sales quota at Pfizer, BASF and Holcim for two decades. We don't just generate leads — we know what it takes to turn one into a signed deal, and we build the funnel backwards from there.
Creative Until It Works
We don't recycle templates or run one ad and wait. Multiple angles, hooks and formats get tested against each other until the data tells us which one your audience responds to.
Numbers You Can Act On
No vanity metrics. You see cost per lead, cost per sale and ROAS — with plain-language context on what we changed and what we're changing next.
Your Budget Stays Yours
Ad spend goes into your own Meta account. We never touch it, never mark it up. Our fee covers strategy, management and creative — nothing hidden in the media buy.
Aligned Incentives
On Revenue Partner, part of what we earn is tied to what you close — and only on revenue from leads we generated. Agreed in writing before we start.
Month to Month
No lock-in contracts. Thirty days' notice, any time. We'd rather earn the next month than trap you in a twelve-month agreement you've stopped believing in.
How The Closing Team Actually Works
This is the part most agencies don't have, and the part clients ask the most questions about. So here's exactly how it runs.
Who they are
A mix of in-house closers and contracted specialists, assembled per project. Their selling background is in travel, events and SaaS — industries where the deal is high-consideration and the follow-up is the job. You'll meet whoever is assigned to you before they speak to a single lead.
Whose number they use
Your call. Leads can be worked from your own business number so every conversation stays under your brand, or from our sales team's line if you'd rather keep it separate from your internal phones. We set this up in onboarding, not after.
You approve the script
Nothing gets said to your customers that you haven't read and signed off. We draft the opening, the qualification questions and the objection responses, then you edit until it sounds like your business.
How many closers
Sized to your lead volume, not sold as a fixed headcount. We agree the number during onboarding based on how many leads you expect and how fast you want them worked, and adjust it as volume changes.
Response time
Leads are contacted within 30 minutes during working hours. Speed is the single biggest factor in whether a Meta lead converts — most are lost to a slow reply, not a bad offer.
What you see
Every lead, every follow-up attempt and every outcome is logged. You see who was called, when, what they said, and why a lead was marked dead.
Where we stop
We qualify, follow up and book. Final pricing, contracts and anything requiring your professional judgement stays with you. We don't pretend to be your business.
If your industry is regulated — healthcare, finance, education — tell us on the call. Compliance shapes both what we can say in an ad and what a closer can say on the phone, and we'd rather design around it upfront than get an account restricted later.
Angela Mohd Sabah
Founder & CEO, Scaleup Digital Solutions · Selangor, Malaysia
Before digital marketing, Angela spent two decades in corporate sales and marketing — Pfizer, BASF, Holcim — across pharmaceuticals, construction and manufacturing. High-ticket B2B, long sales cycles, real quotas.
That background is the whole difference. Most agencies optimise for the cheapest click. Angela built her career on what happens after the click: qualification, follow-up, objection handling, close. Scaleup's funnels are designed around that, not around a dashboard.
She holds an MBA from Universiti Teknologi Malaysia and is an HRD Corp Accredited Trainer, delivering corporate workshops on Meta Ads and sales performance alongside the agency's client work.
Your First 30 Days
You'll know exactly what's happening and when. No black box.
WEEK 1
Audit and strategy
We go through your existing account, offer and follow-up process. You get a written funnel plan and the numbers we're aiming at before anything launches.
WEEK 2
Creative build
Copy, visuals and hooks produced in-house across several angles, plus audience and tracking setup in your own Meta account.
WEEK 3
Launch and learn
Campaigns go live. First leads typically arrive within two to three days while the algorithm gathers data.
WEEK 4
First optimisation review
We cut what's not working, scale what is, and walk you through the numbers — what changed, why, and what happens next month.
Who Actually Runs Your Account
Angela sets the strategy and reviews every account personally — she's the one on your weekly call. Day-to-day campaign management and creative production are handled by the team, in-house and contracted depending on what your account needs. You'll meet everyone touching your account during onboarding, not after you've signed.
What It Costs
Month to month, thirty days' notice, no lock-in. Ad spend is separate and stays in your own Meta account — we never touch it.
Audit & Setup
A one-off diagnostic and funnel rebuild. Try how we work before committing to anything monthly.
one-time · 3 weeks
Fully credited if you continue to Growth
Continue within 30 days and the full RM2,500 comes off your first month.
- Full audit of your Meta account and current results
- Written funnel plan with target numbers
- Audience research and tracking setup
- 3 ad creatives built and launched
- Handover session — keep it in-house or continue with us
Growth
Full-stack performance marketing with aggressive creative testing and weekly insight.
per month
Recommended ad spend: RM1,500–RM5,000/mo
Billed to your own Meta account, separate from our fee.
- Meta Ads strategy and management, up to 4 campaigns
- Up to 8 creatives per month with A/B testing
- Weekly performance report and dashboard
- Weekly strategy call (1 hour)
- Retargeting and lookalike audiences
- Funnel optimisation review
Revenue Partner
We become part of your revenue team — ads, creative, and a closing team that follows up for you.
per month + performance commission
3–8% on revenue from leads we generated only
Never on your existing customers or walk-ins. Rate fixed in writing before we start. Recommended ad spend: RM3,000–RM10,000/mo.
- Everything in Growth, with unlimited campaigns and creatives
- Dedicated closing team, scripts approved by you
- 30-minute lead response during working hours
- Lead nurturing sequences and full call logs
- Live KPI dashboard, on-demand strategy access
- Priority WhatsApp support, direct to Angela
| Feature | Audit & Setup | Growth | Revenue Partner |
|---|---|---|---|
| Meta Ads campaigns | 1 | Up to 4 | Unlimited |
| Ad creatives per month | 3 | 8 | Unlimited |
| A/B creative testing | ✕ | ✓ | ✓ |
| Performance reporting | End of project | Weekly | Live dashboard |
| Strategy call | Handover only | Weekly, 1 hr | On demand |
| Retargeting audiences | ✕ | ✓ | ✓ |
| Closing team follow-up | ✕ | ✕ | ✓ Dedicated |
| Lead nurturing sequences | ✕ | ✕ | ✓ |
| Priority WhatsApp support | ✕ | ✕ | ✓ |
| Quarterly strategy review | ✕ | ✕ | ✓ |
| Fee credited toward Growth | ✓ Full RM2,500 | — | — |
When We're Not The Right Fit
- Your ad budget is under RM1,500 a month. Below that there isn't enough data to optimise on, and you'd be paying us to guess.
- You need results inside seven days. Campaigns need two to four weeks to gather enough data to be worth trusting.
- Nobody on your side can follow up a lead within 24 hours — and you don't want our closing team doing it either.
- You want someone to execute a plan you've already decided on. We work best when strategy is on the table too.
- You're looking for the cheapest quote. There is always someone cheaper, and usually a reason why.
If none of that applies, we're probably a good fit — and thirty minutes on a call will confirm it either way.
Before You Decide
The questions every serious business owner asks, answered honestly.
What do I actually get for RM3,000 a month?
Strategy, campaign management, up to eight creatives, weekly reporting and a weekly hour with us. But the honest answer is that you're paying for judgement — knowing which creative to kill on day four, which audience is quietly burning budget, and when a flat week is normal learning versus a real problem.
What we commit to: a written target for cost per lead in week one, and a monthly review against it. If we're not moving toward it and can't explain why, you have thirty days' notice and no contract holding you.
Who will actually be working on my account?
Angela sets strategy and reviews every account personally — she's on your weekly call. Day-to-day execution and creative production are handled by the team. You'll meet everyone touching your account during onboarding, not after you've signed.
Is the ad budget included in the price?
No, and that's deliberate. Your ad spend goes straight into your own Meta account. We never touch it and never mark it up. Our fee covers strategy, management and creative — so you can see every ringgit that gets spent.
How does the Revenue Partner commission work?
Commission is 3–8% of revenue closed from leads we generated — never on your existing customers, repeat business or walk-in traffic. The rate depends on your industry, average deal size and how much closing support you need, and it's fixed in writing before we start.
We agree upfront how a lead is attributed, so there's no argument later about whose customer it was.
My industry is regulated. Can you handle the restrictions?
Tell us on the call. Healthcare, finance and education all carry rules about what an ad can claim and what a closer can say on the phone — and Meta enforces its own policy layer on top. We'd rather design the funnel around those constraints from day one than have your ad account restricted in month two. If the compliance burden is beyond what we can support responsibly, we'll tell you that instead of taking the money.
How quickly will I see results?
Most clients see their first leads within two to three days of launch. Full optimisation usually peaks around 30 to 60 days as we gather data and refine targeting. No overnight miracles — but you'll see progress you can measure from week one.
Is there a minimum contract?
Month to month, thirty days' notice. No lock-in. That said, commit to at least three months mentally — campaigns need time to learn, and judging month one is judging the algorithm's rough draft.
What happens if the ads don't perform?
We tell you, in the weekly report, in plain language. Then we review, pivot and retest. What we won't do is hide behind reach and impressions while the numbers that matter sit still.
What do I need ready before we start?
A verified Meta Business account, a clear offer, and someone who can respond to leads — or Revenue Partner, where we handle that. We take care of audience research, creative production, campaign setup and reporting. One 30-minute onboarding call is all we need to begin.
Let's Look At Your Numbers
Book a free 30-minute strategy call. We'll go through your current account, show you where the funnel is leaking, and tell you honestly whether we can help.
Book my free strategy callThree quick questions first, so the call is useful instead of exploratory. Free — the paid Audit & Setup is a separate decision you make afterwards, if you want to.
Prefer to message? WhatsApp us directly or email hello@scaleupdigital.my